About Annika Rosendahl and her company OMEC AB

I still remember the day a colleague asked if I could talk about how I managed to lead a major development programme, raise three children, and write novels — all at the same time.
“Sure”, I replied. “Just book a room with a whiteboard.”

Shortly after, I stood in the largest conference room in the building, packed with people. That session, intended for a handful, drew hundreds. It made something clear: even the most capable professionals struggle to find space to lead well and live fully. That insight eventually shaped my mission: to help leaders find the time and courage to lead calmly and effectively in their unique way.

Today, I work with corporate leadership development, offering coaching and hands-on training that strengthens leadership at all levels. I help organisations grow leaders who are effective, natural, and resilient — and who build teams that get results and thrive.

Real-world leadership. Real-world results.

With over 20 years in the corporate world — from large-scale R&D to high-pressure turnarounds — I’ve led teams in the telecoms, automotive and energy sectors through constant change and complex delivery. I bring this experience into my leadership development work, combining strategic thinking with deep empathy and practical tools.

My background includes:

• Leading teams and programmes at Ericsson, Volvo Car Company, NUON (later Vattenfall) and Semcon
• Delivering training and coaching for organisations such as AstraZeneca, ZenseAct, Centiro, Sigma Technologies, Västra Götalandsregionen and James Cook Media
• Helping leaders win awards, get promoted, or simply perform better with less stress and more joy

Colleagues and clients have described my leadership as “calmly getting the job done”.

Credentials and qualifications

I hold a Master of Science in Electrical Engineering, am a certified Project Management Professional (PMP) and Professional Scrum Master, and have trained as a coach with Robbins-Madanes. I also draw on my international experience, having lived and worked in Sweden, France, Spain and the Netherlands.

In addition to my leadership work, I’m a published author of both fiction and non-fiction. Storytelling is a natural part of how I connect, teach and lead — and it’s also one of the tools I offer leaders as they grow in their own voice and presence.

About OMEC AB

OMEC AB is a Swedish company that serves both local and international clients, both in person and online.

A brief history

OMEC was acquired in 2006 by Olof Englund, Annika’s father. Under his ownership, the company focused on technical and management consulting for clients in the automotive and engineering industries.

Meanwhile, Annika began working as a Storyteller and Timefinder in 2010, alongside her corporate leadership roles. These early activities were carried out through a sole proprietorship called Annikaslol — short for Annikas Läsare och Lyssnare (Swedish for “Annika’s readers and listeners”).

By 2019, Annika was working full-time as a Storyteller, Timefinder, and Leadership Coach. In 2021, she purchased OMEC from her father, who had by then fully retired, and shifted the business focus to corporate leadership training and coaching, as well as artistic and literary creation. She chose to keep the name OMEC as a tribute to her parents and the company’s legacy.